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WHO I AM
I am a designer driven by passion for creativity, innovation and technology. Focusing on the end user enables me to connect clients to their audience and deliver high quality work with a unique user experience.
WHAT I AM PASSIONATE ABOUT
What I am passionate about: I love observing people and how they do things. Understand, empathize and relate are some of my favorite words. It is fulfilling when I can figure out how to apply these in my design. Inspired researcher, committed to discovering how others experience the world, and how to translate those findings in the digital space.
Arriving at design decisions through a well researched process.
"Because it looks good" doesn't hold water anymore.
I don't stop at the first idea. I believe in leading a productive ideation session with a cross functional team.
Enthusiastic champion for the thrill of collaboration, challenge of aligning stakeholder & user goals, data-driven problem solving and designing for change.
Reinforcing a user-centric process by sharing knowledge with everyone in the company.
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