PROBLEM STATEMENT
Novice or a beginning male crossdresser face a unique problem in finding items to fulfill his need to crossdress. This hurt him because he cannot fulfill his inner desires, hindering him at attaining an important outlet for relaxation. Where does he start? How does he coordinate a "look"?
HYPOTHESIS
Choices for COMPLETE PACKAGES (hair & make-up, clothes and accessories) in an easy-to-use app will simplify the novice's shopping experience. We will know it is true when we see the number of purchases from the app.
RESEARCH
Potential users are hard to find
• How does one figure out who is a potential crossdresser
Reaching out to transgender friends, and their friends
• Interviews conducted in person and on phone
• At some point in time they faced challenges as well
• Asked if they know someone who is a beginner
Researched blogs and websites
• Read a number of blogs on how they started out in crossdressing
• Visited websites that sell merchandise targeted at CDs
• Look into websites about parties where CDs meet
• Joined websites where there are chats. Chatted with CDs of all ages.
PERSONAS
COMPETITIVE ANALYSIS
USER FLOW
SITE MAP
FEATURE PRIORITIZATION
WIRE FRAMES
