EXPLORATION
Before coming up with this app, respondents were asked an open-ended question: What would make your road trip more rewarding and satisfying?
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Responses were of a social nature: meeting new friends.
INSIGHT AND RESEARCH
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THE PROBLEM
Road trip travellers need to meet or make contact with local people so that they can make new friends and experience the life, cuisine and places of interests that are only known and unique to local inhabitants.
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This will make their road trip a more satisfying and enriching experience
PERSONAS
COMPETITIVE ANALYSIS
HOW MAY WE (HMW) HIGHLIGHTS
• HMW make the user meet new people at his destination?
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• HMW find information about places where our user can interact with the locals?
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• HMW find interest groups suited for our user specific interests?
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• HMW find places where locals are well-known for their hospitality?
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• HMW get locals to meet our users during festivals or events
HYPOTHESIS
A detailed listing of locals who want to meet or host travellers, will achieve the travellers aim of meeting and making new friends. We will know it is true when we see responses from the site and through his social media.
KEY CONSIDERATIONS FOR A CONTENT STRATEGY BRIEF
Why do our users care? They care because they want to :
• Socialize and make more friends
What content do we have? What content do we need? What’s valuable to the user?
• Profiles of people in your destination on dates you choose
• Popular locations and events to choose from
• News and events which may be related to your destination
How should we say it
• Excitingly as new profiles are found
• Warm and friendly tone
• Motivatingly to start new friendships
Where will we get the content
• From users themselves, for profiles
• From tourism boards of communities
• From establishments in the destinations
• Through suggestions from users as well
When will the content need to be updated
• Whenever new profiles are shared
• Content will be updated daily
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Who is responsible for content creation? Who will maintain the content over time?
• The author of the app
USER FLOW
FEATURE PRIORITIZATION
WIRE FRAMES/ PAPER PROTOTYPES
CONCLUSION
An app to find friends or meet new people as the main goal for road trippers, will enhance and make their trip more fulfilling and memorable.
